Category Archives: Messages from the Editor

“Be yourself”, Easier said than done

Brenda Booth, a clinical professor of management at Kellogg and her fellow faculty members made a case study on the authenticity displayed by people at the workplace to their customers, colleagues and boss.  They claim that people refuse to expose their emotions,fears and desires to their colleagues because they are scared of being not accepted.The study showed that people who display multiple identities based on the social context  are more likely to engage in unethical behaviour and also leads to fostering  feelings of inauthenticity.But how do you really build your personal brand?An effective personal branding does not include works like quick learner,adapter, self starter.rather stories that portrays a person’s values,principles and goals.The researchers have further explained how being one’s true self can make workers more ethical, leaders more confident, and customer relationships stronger.Read More>>

What Doesn’t Kill You Makes You Stronger

 Kellogg strategy professor Benjamin F. Jones says that one gets stronger through failures is the kinda self advice a person accepts in case of hardships. But however, there is more evidence to prove that the optimists are right. New research on scientists shows that an early failure could breed success, this is true because the frustration of missing out on a grant, fuels the scientists to go the extra mile and improve their methodology thereby in the long run they happen to publish a lot more papers than their counterparts who tasted early success. There are a variety of factors that contribute to the success of a scientist but researchers claim that the scientist who did not get picked in the early stages show tremendous determination and have major hit papers within the next 5 years. Read More>>

 

Why startups with Gender-inclusive founding teams are profitable?

The Kauffman Fellows Research Center (KFRC) analyzed US venture-backed startup data from 2001 and it was observed that teams that had at least one lady in the founding team of startup had better chances of getting bigger capital investments.  This claim is further supported by the fact that the woman founded companies have increased from 4% to 21.6% in the last two decades, although the progress is painfully slow the trend seems to show steady growth. Thus startups should capitalize on this advantage while choosing their founding partners.  Read More>>

4 Lessons for Deep tech Entrepreneurs

Deep tech entrepreneurship is those ventures that provide disruptive solutions that are based on technology that is hard to reproduce, unique and is protected. These companies usually have a very innovative solution to the problem that is achieved after rigorous research thereby paving way for them in the market. Here are a few lessons to entrepreneurs who are trying to start or expand their digital deep tech company.

  1. Research and Innovation are independent and orthogonal.
  2. Mostly data-driven and thus the “data network effects” play a vital role in developing long term strategies.
  3. Having a clear focus and aim for the vertical market.
  4. Expertise in scaling up is the real Secret to stay in the game and dominate the market. Read More>>

Is Internet Hijacking our minds

 Former Google product manager Tristan Harris told Wired magazine, “technology steers what 2 billion people are thinking and believing every day.”A study shows that an average American uses his phone to browse media for 10.5hrs when he is awake and checks it almost 52 times a day. rather than being disheartened by these reports if we start to declutter our minds we can have better understanding, improved awareness, productivity and also enhance our creativity. But here is how you can do it Read More>>

The Attraction Effect

Franconeri a professor of management and organizations at the Kellogg School and a professor of psychology in the Weinberg College of Arts & Sciences claims that the newspapers and other marketing platforms take advantage of a cognitive biasing phenomenon known as the Attraction effect or the Decoy effect, this simply involves making certain options more appealing than the other thereby persuading the user to make irrational and quick decisions. Further, he tried to study the effect of interactive visualisations on decision making of the readers, it was proven that unless a complex decision making was broken down into a series of simpler ones the users still made irrational decisions. he thus concludes that visualisations are only helpful when they help, rather than replace human judgement. he also claims such interactions between humans and computers are the future of complex decision making. Read More>>

5 ways to cultivate Curiosity

A recent study by Harvard Business Review shows that organisations and entrepreneurs that spark curiosity in their team at all levels have more chances of surviving sudden shifts and economic crisis.This makes the organisation a lot more flexible,sturdier and thus helps to capitalize on new opportunities and build a long lasting company. Although many times we feel less curious because of the work load and lack of time to do fun things like daydream or chase rational thoughts. Luckily, these simple habits will help you stay curious .Read More>>

From the Editor

Marketing Techie is changing its name to InnoTrepTech. Inno is shorthand for Innovation. Trep is slang for Entrepreneurship and Tech is a brief version of Technology. Though no longer explicit in the name, marketing and other business disciplines related to starting and growing a venture remain a foundational part of the domain.

Since Marketing Techie was found by Glenn Omura in 1996, the newsletter and blog have been devoted to the confluence of technology based innovation, entrepreneurship and marketing. Innovation and entrepreneurship create change. As chroniclers of these forces, it is time for us to adopt a name that reflects the current technological environment.

We thank you for your support over the years (it cannot be twenty-three years,can it?). We ask for your help in keeping InnoTrepTech.org a current,curated site for readers interested in the intersection of technology, with business, with innovation and entrepreneurship. Please encourage your colleagues,students, friends and family to follow the blog and subscribe to the newsletter. Let us know how you are doing.

Best regards,

Michael Bowers,

Editor and Publisher

InnoTrepTech.org

Message from the Editor

Welcome to Marketing Techie 2.0
We are excited to take over the publication of the newsletter and web site.  If you are a long-term subscriber, you will note several changes.  The first maybe the appearance of the website.  We have established a new web domain, using WordPress blogging software.  Please take a moment, go tohttp://marketingtechie.org/ and follow the blog.
We endorse and will continue the philosophy of entrepreneurship, technology and marketing as stated by the founding editor Glenn Omura.  But the second change you might notice is an evolution of coverage. Under Glenn’s editorship, web marketing was highlighted.  While web marketing will continue to be covered, as the newsletter continues to evolve other areas of technological innovation, such as the commercialization of space, will receive coverage.
We also ask for a bit of grace as we develop into our roles as publisher and editor.  We intend to continue the weekly “push” newsletter but it is possible we may have technical glitches.  We’ll try to keep the editorial glitches to a minimum, and look forward to your feedback.
Thank you for the opportunity to serve this community of shared interests.  Thanks to Glenn for trusting us with his creation.  To quote a famous voyager “to infinity and beyond”.
Best regards,
Michael Bowers