Category Archives: Messages from the Editor

From the Editor

Marketing Techie is changing its name to InnoTrepTech. Inno is shorthand for Innovation. Trep is slang for Entrepreneurship and Tech is a brief version of Technology. Though no longer explicit in the name, marketing and other business disciplines related to starting and growing a venture remain a foundational part of the domain.

Since Marketing Techie was found by Glenn Omura in 1996, the newsletter and blog have been devoted to the confluence of technology based innovation, entrepreneurship and marketing. Innovation and entrepreneurship create change. As chroniclers of these forces, it is time for us to adopt a name that reflects the current technological environment.

We thank you for your support over the years (it cannot be twenty-three years,can it?). We ask for your help in keeping a current,curated site for readers interested in the intersection of technology, with business, with innovation and entrepreneurship. Please encourage your colleagues,students, friends and family to follow the blog and subscribe to the newsletter. Let us know how you are doing.

Best regards,

Michael Bowers,

Editor and Publisher

Message from the Editor

Welcome to Marketing Techie 2.0
We are excited to take over the publication of the newsletter and web site.  If you are a long-term subscriber, you will note several changes.  The first maybe the appearance of the website.  We have established a new web domain, using WordPress blogging software.  Please take a moment, go to and follow the blog.
We endorse and will continue the philosophy of entrepreneurship, technology and marketing as stated by the founding editor Glenn Omura.  But the second change you might notice is an evolution of coverage. Under Glenn’s editorship, web marketing was highlighted.  While web marketing will continue to be covered, as the newsletter continues to evolve other areas of technological innovation, such as the commercialization of space, will receive coverage.
We also ask for a bit of grace as we develop into our roles as publisher and editor.  We intend to continue the weekly “push” newsletter but it is possible we may have technical glitches.  We’ll try to keep the editorial glitches to a minimum, and look forward to your feedback.
Thank you for the opportunity to serve this community of shared interests.  Thanks to Glenn for trusting us with his creation.  To quote a famous voyager “to infinity and beyond”.
Best regards,
Michael Bowers