The Attraction Effect

Franconeri a professor of management and organizations at the Kellogg School and a professor of psychology in the Weinberg College of Arts & Sciences claims that the newspapers and other marketing platforms take advantage of a cognitive biasing phenomenon known as the Attraction effect or the Decoy effect, this simply involves making certain options more appealing than the other thereby persuading the user to make irrational and quick decisions. Further, he tried to study the effect of interactive visualisations on decision making of the readers, it was proven that unless a complex decision making was broken down into a series of simpler ones the users still made irrational decisions. he thus concludes that visualisations are only helpful when they help, rather than replace human judgement. he also claims such interactions between humans and computers are the future of complex decision making. Read More>>

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