Changes on the Masthead

Bhushan Gosavi is graduating in a few days with his MBA from Embry-Riddle Aeronautical University.  Bhushan has accepted a position with American Airlines in the Dallas – Fort Worth area of Texas.  We wish him all the best in his new career.

Amitha Shivaram steps into her new role as associate editor at Marketing Techie.  Please wish her well as she learns her new role and responsibilities.

Marketing Techie will be slowing down over the holiday break in the U.S. but will resume our normal blogging and newsletter publishing schedule in mid-January.

Mike Bowers, Publisher & Editor


A group of college-aged flying enthusiasts merged their individual talents into a cohesive unit and founded PistonFly, which has three divisions—aerial filming, aircraft marketing, and web design. In addition to buying and selling aircraft and designing logos and web pages, the three are moving their business forward by taking on drone photography assignments in an emerging market. Read More>>

Starburst Ventures closes $200 million debut fund to back space tech startups

Starburst Ventures has raised a $200 million debut fund to invest in early stage aerospace startups.  The new fund will aim to back about 35 startups over three years. Starburst Ventures headquarters office will be in San Francisco, but the firm and accelerator will continue to conduct accelerator and investing activities in Paris, Munich and Singapore, and other cities worldwide. Read More>>

How Much To Compensate SaaS Sales Teams For New Sales, Renewals And Expansions

SaaS companies benefit from great efficiencies when they market to their existing customer base. Happy customers buy more products, remain customers longer and enable SaaS startups to scale rapidly and efficiently. Developing the sales motions, customer success sophistication and compensation structures to enable this type of growth is an essential skill of enduring SaaS businesses. Read more>>