A graphic by Clement Vouillon lays out how most startups get started with inbound marketing. It represents a common journey: there’s a period of stumbling around as founders “figure it out” then excitement as you discover the thrill of getting to the top of Hacker News or trending on GrowthHackers. This can generate thousands of page-views and retweets by people you admire, but it’s almost always the wrong place to start. Read More>>
Monthly Archives: October 2016
Palantir Mulls IPO and Expects to Be Profitable Next Year
Palantir Technologies Inc., the 12-year-old data analytics startup co-founded by Peter Thiel, may one day finally hold an initial public offering. Alex Karp, the chief executive officer, said Palantir is weighing an IPO while also considering selling a stake of the company to a private equity firm or even buying employees’ shares with anticipated future profit. Read More>>
The Unscalable Reality of Inbound Marketing
Inbound marketing is the promotion of a company through blogs, podcasts, video, eBooks, newsletters, social media marketing, and other forms of content marketing. Inbound works for sure and it should be used alongside other really powerful methodologies. It’s an ‘and’ not an ‘or’ for high-growth SaaS companies, and an over-reliance on inbound brings many problems with it. Read More>>
Farewell to the Apple Car, A Dream That Was Never Going To Happen
Hundreds of members of Apple’s once 1,000-strong car team, dubbed Project Titan, are gone. The program has been redirected at building self-driving programs that can be sold to existing carmakers. None of this means that Apple couldn’t contribute significantly to the automobile business and make money doing so. But the likelihood from the inception was that its involvement would be as a supplier to the industry, not a competitor. Read More>>
Weather Channels Its Inner Nerd: Uses Science To Attract Viewers, Brands Too
The Weather Channel continues to draw big crowds with big storms and other extreme weather events. Hurricane Matthew, for example, drew 58 million viewers over five days of TWC’s coverage. New research of the network’s viewers saw a need for a deeper understanding of weather and the opportunity to utilize increasingly complex computer models and higher levels of Big Data to help explain it. Read More>>
How to use buyer intent to write better copy
Content writing is always pointed towards readers. We are constantly trying to create things that will be read and which will persuade people to revisit our blog. Buyers are also readers. The main difference is in priorities. Recognizing the intent will allow us to make better copy. Read More>>
Overdosing on VC: Lessons from 71 IPOs
Venture capital is a hell of a drug. Used properly, it’s like adrenaline energizing many of the greatest companies. Used incorrectly, it creates toxic dependencies. Does having more capital can be leveraged to accelerate greater growth when building the very best companies or does this “go big or go home” approach stand up to scrutiny? Read More>>
6 ways to make your sales pitch more powerful
When you have an opportunity to pitch for a new piece of business, there’s a palpable sense of excitement. Yet that excitement can quickly turn into disappointment when the presentation doesn’t go as planned. The next time you’re preparing for a pitch presentation, give these strategies a try. Read More>>
USCIS Proposes Rule to Welcome International Entrepreneurs
U.S. Citizenship and Immigration Services (USCIS) is proposing a new rule, which would allow certain international entrepreneurs to be considered for parole (temporary permission to be in the United States) so that they may start or scale their businesses here in the United States. The proposed rule would allow the Department of Homeland Security (DHS) to use its existing discretionary statutory parole authority for entrepreneurs of startup entities whose stay in the United States would provide a significant public benefit. Read More>>
Why Insurance Companies Want to Subsidize Your Smart Home
Insurers have lately begun offering to strike a high-tech bargain: wire your home with Internet-connected devices and get a discount on your home insurance policy in return. They think that urging us to wire our homes with Internet-connected devices will open up a flood of lucrative new data that can make their existing business of handling claims more efficient while creating a new relationship with the customer. Read More>>
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