Category Archives: Start Ups

The revival of Jeri Ellsworth’s AR glasses

Tilt Five was started by Ceo and Ex valve engineer Jeri Ellsworth and a few castAR employees who put together enough funds to buy back assets of their former company castAR in 2017. after 2 years of reworking, they are all set to launch an improved version of their AR glasses that is encased in a sleek polycarbonate shell making it futuristic in design and also comes with a customisable nose piece. They aim to integrate the experience of board games and video games with AR and make tabletop gaming affordable. Read More>>

Guide to a Perfect Pitch

1. Keep the pitch short and Focused:

Timing is crucial so take lesser time to pitch to make it better.

2. Turn your Pitch into a story

This is the best way to captivate your listener’s attention.

3. Explain exactly what is unique about your product or service:

Go back to the drawing board, if your product or service is not unique compared to the one already in the market.

4. Explain who your target audience is:

Use Demographics and psychographics to pinpoint your target audience.

5.Explain how you are going to obtain these customers:

Proposed Marketing/campaigning ideas, technique and methods to be included in the pitch.

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5 ways to cultivate Curiosity

A recent study by Harvard Business Review shows that organisations and entrepreneurs that spark curiosity in their team at all levels have more chances of surviving sudden shifts and economic crisis.This makes the organisation a lot more flexible,sturdier and thus helps to capitalize on new opportunities and build a long lasting company. Although many times we feel less curious because of the work load and lack of time to do fun things like daydream or chase rational thoughts. Luckily, these simple habits will help you stay curious .Read More>>

Hiring For Your Startup: Do You Play It Safe Or Go With Your Gut Feel?

When hiring new employees for a company an organization can take two approaches; hiring by gut instinct or hiring by traditional skills and job descriptions. When hiring for traditional skills and job descriptions, the employer is looking to see if the possible employee covers all the technical skills necessary for the job. Conversely, when hiring by gut feelings the employer is looking for possible candidates who cover the general soft skills. Jeb Banner, CEO of board management software company Boardable, emphasized why he believes hiring based upon soft skills has worked well for his company, “Employees who are excited about their work are eager to learn and easy to train”. Despite not covering certain technical skills these possible candidates may be able to pick them up quickly. However, once these employees are hired which are the ones that produce the best results, and is one approach more risker than the other? Read More>>

Driven By Passion, More Women Are Founding Startups And Succeeding

It can be tough to be a women in a male dominant industry but, women like Julia Shihih take this minority as an advantage. Women are finding a way to really take off with their startups and their key ingredient is, like many other successful startups- passion. However, this passion can only take your company so far and in order to really take your startup to the next level requires being proactive with what your doing rather than reactive to what others are doing. Read More>>

HELP! I WANT TO PITCH VCs BUT DON’T WANT ANYONE STEALING MY IDEA

Two of entrepreneur’s biggest worries are how to acquire investors for funding and how to keep your business idea from getting stolen. Maynard Webb, longtime technology executive, investor, board member and best-selling author explains why you do not need to worry about getting your idea stolen and instead, the need to prioritize your time worrying about how to get investors. Sharing the right information about your big idea with Venture Capitalists and angel investors might just help to make or break the deal you have been waiting for. Read More>>

Disrupting the Disruptors: Startup Accelerators Feel Pressure to Evolve

A decade ago, eager entrepreneurs with little business acuity and in need of funding turned to startup accelerators for help. From the outside, these programs had an air of exclusivity with the source code to build successful businesses. Now that image seems passé. New models are emerging on how to create ventures and scale them, hence the pressure on startup accelerators. Read More>>