Knowing website traffic gives you a better view of how your site is doing and allows you to understand what improvements can be made to maximize conversion. Google Analytics is one of the free services that help you track and report website traffic. It provides insight into the demographics of site visitors, the performance of a specific campaign, and how long people are staying on your site. Read More>>
Monthly Archives: January 2016
Should you use Twitter’s new conversational ads?
Social media has always been a platform to drive customer conversations. Thus the introduction of conversational ads by Twitter took notice. Currently in beta, the ads are being touted as a way for businesses to “drive more earned media and brand influence” and “extends their presence across Twitter.” Consumers are encouraged to participate in brand led discussions by sharing predetermined brand messages and hashtags. Read More>>
Kapor Capital Will Start Requiring New Portfolio Startups To Invest In Diversity And Inclusion
Kapor Capital recognizes that diversity can lead to better ideas, new revenue streams and bigger profits and so wants its portfolio companies to progress in the areas of diversity and inclusion. They recently launched the “Founders’ Commitment,” a four-part roadmap for startups to foster diverse and inclusive cultures early on. The idea came from Kapor Capital’s portfolio companies last summer, and the firm hopes that it will inspire similar initiatives in Silicon Valley and in tech as a whole. Read More>>
Orbital ATK tests 3D-printed hypersonic engine combustor
Orbital ATK successfully tested a 3D-printed hypersonic engine combustor at NASA Langley Research Center. The combustor was produced through an additive manufacturing process known as powder bed fusion. Tests included exposure to a variety of high-temperature hypersonic flight conditions during a 20-day period and also included one of the longest recorded duration propulsion wind tunnel tests.Read More>>
Universities Race to Nurture Start-Up Founders of the Future
The Rice University in Houston offers academic courses in entrepreneurship strategy and financing, extracurricular start-up workshops and a summer program for students seeking to start companies. It recently announced a multimillion-dollar “entrepreneurship initiative” to develop more courses and programs in the subject. Even Princeton offers a variety of entrepreneurship courses and Harvard opened an Innovation Lab in 2011 that has helped start more than 75 companies. Read More>>
Should You Skip the Startup?
Entrepreneurs who choose to buy and grow companies have different considerations than those who start from scratch. As an entrepreneur looking to buy an existing business, you may not want to lay out your entire strategy to anyone who will listen, but the freedom to get feedback about the product from trusted advisors—and to buy and test it yourself—can help formulate that strategy. Read More>>
Guardant Health, Which Tests for Cancer Through Blood Samples, Raises $100M In Series D Funding
Guardant Health, a three-year-old start-up has raised nearly $100 million in Series D funding. The financing was led by OrbiMed Advisors. The California based company developed a non-invasive genomic sequencing test for cancer which requires just two vials of blood. Guardant has now raised almost $200 million altogether. Read More>>
Startup Funding Fell off a Cliff Last Quarter
According to research published by CB Insights, era of billion-dollar startup unicorns is slowing down. Overall, venture capital funding fell by 30% between the third and fourth quarters of 2015. Read More>>
What Can — Or Should — Internet Companies Do To Fight Terrorism?
Social media platforms are under pressure to do more to take down messages and videos intended to promote terrorist groups and recruit members. Lawmakers in Congress are considering a bill that calls on President Obama to come up with a strategy to combat the use of social media by terrorist groups. The Department of Homeland Security is working on a plan to study social media posts as part of the visa application process before certain people are allowed to enter the country. Read More>>
New Tiny Wireless Temperature Sensor Could Power IoT
A tiny wireless temperature sensor chip developed by researchers at the University of Technology at Eindhoven weighs only 1.6 milligrams and measures just two square millimetres. The chip doesn’t require a battery and can power itself using only the energy transmitted by a Wi-Fi signal. Read More>>