Five hard-hitting tips for boosting online conversion rates

The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic without really knowing what to do with it. Then they wonder why their business is not profitable after spending a lot of money on traffic generation. You shouldn’t spend more money on ads until you’ve considered the following tips for boosting conversion rates. Read More>>

The pitfalls of venture funding

As the venture funding landscape continues to flourish, entrepreneurs who want to build a sustainable business should proceed with caution before heading down the VC path. First and foremost, it’s important to remember that when you take on outside capital too early, you’re learning on expensive, dilutive capital. In order to secure this money, you’ve laid a groundwork of assumptions about the business and now need to deliver on those for your new investors. Read More>>

Kobe Bryant Just Started a Venture Capital Fund

Worth $100 million. Kobe Bryant might be the name behind the next unicorn. The basketball player, who retired earlier this year, has opened a $100 million venture capital fund alongside brain scientist and tech entrepreneur, Jeff Stibel. The fund, named Bryant Stibel, will invest in tech, media, and data companies over the next few years, and it will be doing so, at least initially, primarily with Bryant’s money. Bryant Stibel is not seeking outside investors quite yet. Stibel has contributed some money to the fund as well. Read More>>

The 2007-2009 Financial Crisis Was Surprisingly Kind To Tech Startups

Startups Uber and Airbnb, and venture capital firm Andreessen Horowitz have something in common: They were founded in the midst or immediate aftermath of the Global Financial Crisis of 2007-2009. The above mentioned startup companies have another thing in common: They are mainstays of the unicorn club, possessing valuations of $1 billion or more. Somewhat paradoxically, we can look back at the Great Financial Crisis as a golden era of tech entrepreneurship, one that might not be revisited soon. At least, not until the next crisis comes. Read More>>

Uber’s First Self-Driving Fleet Arrives in Pittsburgh This Month

Near the end of 2014, Uber co-founder and Chief Executive Officer Travis Kalanick flew to Pittsburgh on a mission: to hire dozens of the world’s experts in autonomous vehicles. Uber in January 2015 and by early 2016 had recruited hundreds of engineers, robotics experts, and even a few car mechanics to join the venture. The goal: to replace Uber’s more than 1 million human drivers with robot drivers—as quickly as possible. Starting later this month, Uber will allow customers in downtown Pittsburgh to summon self-driving cars from their phones, crossing an important milestone that no automotive or technology company has yet achieved. Read More>>

How To Catch The Biggest Wave In The Universe

When it comes to waves, it doesn’t get much bigger than the gravitational variety. Einstein predicted that huge events — like black holes merging — create gravitational waves. Unlike most waves we experience, these are distortions in space and time. They roll across the entire universe virtually unimpeded. Einstein first predicted the existence of gravitational waves in 1916, but none were spotted until recently. Given their incredible power, why did it take a century to locate them? To find out, the author went to see where the detection finally occurred. It is the Laser Interferometer Gravitational Wave Observatory. That’s kind of a mouthful, so scientists just call it LIGO. Read More>>

10 low-cost PR strategies for startups and small businesses

Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns. However, thanks to the internet and social media, startups and small business don’t have to spend a lot of money (or even any money, in some cases) to generate positive buzz about their products and services. They can just use one or more of the following 10 cost-effective digital PR strategies. Read More>>