Brenda Booth, a clinical professor of management at Kellogg and her fellow faculty members made a case study on the authenticity displayed by people at the workplace to their customers, colleagues and boss.  They claim that people refuse to expose their emotions,fears and desires to their colleagues because they are scared of being not accepted.The study showed that people who display multiple identities based on the social context  are more likely to engage in unethical behaviour and also leads to fostering  feelings of inauthenticity.But how do you really build your personal brand?An effective personal branding does not include works like quick learner,adapter, self starter.rather stories that portrays a person’s values,principles and goals.The researchers have further explained how being one’s true self can make workers more ethical, leaders more confident, and customer relationships stronger.Read More>>