Meet the Algorithms Planning Your Online Purchases

All online shoppers are becoming familiar with algorithms tailored to be the perfect salesperson. With the rise of AI and machine-learning in e-commerce, algorithm-driven personalisation of the customer’s experience is becoming crucial and deternmining the role of Ai in economy is very important. Indeed, using AI to define a marketplace can be messy as some purchasing pattern variants depends on unstructured data such as customer’s reviews, so it is important for entrepreneurs to understand the economic sturcture of the problem when applying AI to solve it. Jack Chua, Direct of Data Science at Hotwire shares 3 tips for a succesful implementation of algorithmic business solutions. Read More>>

Artificial Intelligence Is Improving How Companies Do Business

With the advance of technology, AI is everywhere, improving the way we live our lives and how we run our businesses. Every day, AI seems to find new ways for entrepreneurs to find and serve customers. Adam Pah, clinical associate professor of management and organization at Kellogg, highlights some of the significant trends in Artificial Intelligence that are changing the way companies address their customers. These are: natural language processing and machine-learning software which help companies gather feedback from the customers efficiently; making smart recommendations. But, the increased presence of AI trying to improve customer service lead to privacy concerns that are still being addressed. Read More >> 

Founders Should Stop Freaking Out About Maintaining a Startup Culture

Maynard Webb, former CEO of LiveOps and former COO of eBay offers candid advice to entrepreneurs and founders. He answers a question about how to maintain company culture when so many new people are joining by breaking it down into two main points. Firstly, culture will develop, wheter you set it or not, so have a clear view on what you want to have and be authentic. Secondly, culture is not static, so allow it to evolve with the world surrounding it. Read More >>