Brenda Booth, a clinical professor of management at Kellogg and her fellow faculty members made a case study on the authenticity displayed by people at the workplace to their customers, colleagues and boss. They claim that people refuse to expose their emotions,fears and desires to their colleagues because they are scared of being not accepted.The study showed that people who display multiple identities based on the social context are more likely to engage in unethical behaviour and also leads to fostering feelings of inauthenticity.But how do you really build your personal brand?An effective personal branding does not include works like quick learner,adapter, self starter.rather stories that portrays a person’s values,principles and goals.The researchers have further explained how being one’s true self can make workers more ethical, leaders more confident, and customer relationships stronger.Read More>>
We-Vibe, a producer of vibrators which can be connected with an app to a smartphone for remote controlled usage has been accused of tracking the usage of the device. While this raises questions about the privacy of the customers , the manufacturers do not admit in any wrong doing of the practice. Read More>>
Inside, Jim leafs through their summer bills from the power company Arizona Public Service, or APS. He counts: “$183, $262, $250.” Steep, but predictable. Ever since he’s heard about a new fee, though, he’s begun to worry. For that so-called “demand” charge, the power company will look at the one hour of the month during peak time when the couple uses the most energy. Jim’s not the only one who’s upset. Within a week of the utility proposing the charge, protesters had taken to the streets with signs like “Surge Pricing is Unfair” and “Profits Over People. Read More>>
A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The selection and use of a brand name involves a number of important decisions that have both marketing and legal implications. Failing to understand and accommodate those implications can expose a startup to increased marketing costs and legal exposure. Accordingly, a startup would be well-advised to follow some simple rules. Read More>>
Kapor Capital recognizes that diversity can lead to better ideas, new revenue streams and bigger profits and so wants its portfolio companies to progress in the areas of diversity and inclusion. They recently launched the “Founders’ Commitment,” a four-part roadmap for startups to foster diverse and inclusive cultures early on. The idea came from Kapor Capital’s portfolio companies last summer, and the firm hopes that it will inspire similar initiatives in Silicon Valley and in tech as a whole. Read More>>
Social media platforms are under pressure to do more to take down messages and videos intended to promote terrorist groups and recruit members. Lawmakers in Congress are considering a bill that calls on President Obama to come up with a strategy to combat the use of social media by terrorist groups. The Department of Homeland Security is working on a plan to study social media posts as part of the visa application process before certain people are allowed to enter the country. Read More>>
Investors tend to invest in people who remind them of themselves. The traits someone is born with, gender, race, socioeconomic status, plays a key role in gaining access to the networks. Among immigrants, many break into Silicon Valley circles through elite universities, which have strong ties to the Valley and the coveted venture capital funding. Read More>>
Turing Pharmaceuticals, a months-old biotech startup has repriced a 62-year-old drug called Daraprim from $13.50 per pill to a stunning $750 per pill. The drug is prescribed for toxoplasmosis and other types of infections.
Imprimis Pharmaceuticals, a San Diego-based pharmaceutical company, announced that it has created a customizable alternative to Daraprim that costs roughly $1 per pill. In response to this, Turning announced to lower the price of Daraprim to a point that is more affordable and is able to allow the company to make a profit Read More>>
What happens to our emails, online searches and other digital assets after we die? A surge of families struggling with similar questions is driving a political battle between tech companies and estate lawyers over who gets the keys to someone’s digital afterlife.
In California, lawmakers will vote in September on a bill that would deny families access to emails of someone who died unless a court finds the person had consented to passing them on to heirs. According to a recent Zogby poll, over 70 percent of Americans say their private online communications and photos should remain private after they die. Read More>>
Experts believe that commercial space station will become a reality within the next 10 years if entrepreneurs and NASA can properly manage the transition from government-run space stations to privately build and operated. Private companies are currently using the ISS for experiments, commercial research and the launching of tiny spacecrafts called cubeseats. Read More>>