Menlo Security says it can keep malware from invading your business

Companies are looking for new ways to secure their infrastructure from the attack of hackers. Malware and malicious software code are the primary sources for such hacks, which get in to computers when employees browse infected websites and emails.
 One of the new security startup, Menlo Security has created a technology that can let users access all the sites they want but prevent any malwares from entering their computers. When a person wants to open a website, Menlo Security will create a virtual shell and the website will load inside it. If there are any malicious code in the site, it will get stuck in the shell and wont spread to one’s computer.  Read More >>

Is It Smart Digital Marketing – Or Is It Creepy?

A speaker at the Specialized Information Publishers Association’s Annual Conference spoke about the use of digital marketing. Today, Ecommerce marketers track the browsing history of their customers and in order to promote sales, they often send cart abandonment emails. Is this a good marketing tool or creepy?
The presentation concluded that there should be a fine balance in using this technology to drive sales or hold back to avoid creeping out potential customers. Read More >>

How wearables will shape the future of mobile payments

The number of wearables in the market is accelerating and financial service companies think of using them to draw and retain customers. The technology can be used as a new medium to collect consumer usage data. This will help in understanding how consumers interact with money on a daily basis. Companies can then provide a more personal experience based on the usage.
However, there won’t be a one-fit solution to this type of services, as consumers will likely have multiple devices. The technology of this kind is very immature today, but we will see a highly contextual and relevant solution in the near future.Read More >>

Startups are bringing mobile banking to remote villages

In developing countries, majority of residents have no bank accounts, no credit cards and no insurance. However, the rise in mobile connectivity in these countries has boosted the use of mobile based digital financial services.
A new wave of startups is now taking the tech beyond mobile wallets. The use of mobile banking services can encourage financial inclusion which can trigger economic growth, accelerate entrepreneurial activity, and also shrink the income gaps. Read More >>

Satellite comes back to life, deploys solar sail on second try

Legendary celebrity-astronomer Carl Sagan dreamed of a spaceship that could travel vast distances through space and be propelled by the tiny particles that make up beams of light. This led to the development of LightSail, which was launched on a United Launch Alliance Atlas 5 rocket.

Before the sail deployment, the satellite felt silent twice. These left engineers worrying as problems were reported on a software glitch and an issue with charging the spacecraft batteries.

On Sunday, Engineers sent commands to activate LightSail’s deployment motor when it flew over California. The first attempt was unsuccessful but in the second attempt motor was seen moving before the satellite flew out of range.Read More >>

From the Editor

Marketing Techie is changing its name to InnoTrepTech. Inno is shorthand for Innovation. Trep is slang for Entrepreneurship and Tech is a brief version of Technology. Though no longer explicit in the name, marketing and other business disciplines related to starting and growing a venture remain a foundational part of the domain.

Since Marketing Techie was found by Glenn Omura in 1996, the newsletter and blog have been devoted to the confluence of technology based innovation, entrepreneurship and marketing. Innovation and entrepreneurship create change. As chroniclers of these forces, it is time for us to adopt a name that reflects the current technological environment.

We thank you for your support over the years (it cannot be twenty-three years,can it?). We ask for your help in keeping a current,curated site for readers interested in the intersection of technology, with business, with innovation and entrepreneurship. Please encourage your colleagues,students, friends and family to follow the blog and subscribe to the newsletter. Let us know how you are doing.

Best regards,

Michael Bowers,

Editor and Publisher

Female Founders On An Upward Trend, According To CrunchBase

Women are not well represented in technical or founder roles — and that quantifying the issue is difficult because data is so scarce. In 2013, Pinterest technologist Tracy Chou famously highlighted the issue in her post, “Where are the numbers?, which exposed the lack of published data on the number of women in technical roles.

Subsequently startups like Etsy and Dropbox, and giants like Google, Facebook, and Microsoft, began reporting those numbers. When it comes to startup founders, however, the picture is still limited.

Given CrunchBase’s role as the open data platform for the startup community, it was recognized that this data problem has to be solved. So this spring their research team was asked to look at the period of 2009-2014 and find every U.S.-based startup that had an initial funding during that period and do two things: identify the founders for each startup as well as their genders.

As a result, they now have a data set for the past five years to analyze the participation rate of women as founders of U.S.-based, funded startups!

And here is the top line: In the period from 2009 to 2014, CrunchBase records 14,341 U.S.-based startups that received funding. Of those, 15.5%, or 2,226, have at least one female founder. In 2009, 9.5% startups had at least one woman founder, but by 2014 that rate had almost doubled to 18%. At the same time, the absolute number of companies (along with the total number of startups) with a female founder more than quadrupled from 117 in 2009 to 555 in 2014.  Based on those numbers, it seems reasonable to conclude that there has been a steady increase in the number of women founders in the past five years.Read More >>

Air Force sees early success with swarming mini-drone technology

The U.S. Air Force is hoping algorithms based on bee behavior will allow mini-drones to disrupt enemy radar.

Scientists say they are developing technology for unmanned aircraft vehicles that will turn fleets of the miniature aircraft into weaponized swarms.

When bees fly as a group, they do not run into each other. They manage some type of coordinated activity between them to navigate successfully

 “In the laboratory — we have developed algorithms that allow small UAVs to be able to operate that way so that they can work in conjunction without running into each other,” the scientist added.Read More >>