One small step for man and one giant leap for mankind

50 years after men first walked on the moon, on 26th September 2019 in the Russian segment of the international space station an International collaboration that uses 3D Bioprinting solutions succeded in synthesizing muscle tissue in small scale under microgravity conditions. The cutting edge technology aims at cultivating beef steaks, this experiment is the first big step in sustainable food production methods that could potentially feed the rapidly growing population.Read More>>

Why startups with Gender-inclusive founding teams are profitable?

The Kauffman Fellows Research Center (KFRC) analyzed US venture-backed startup data from 2001 and it was observed that teams that had at least one lady in the founding team of startup had better chances of getting bigger capital investments.  This claim is further supported by the fact that the woman founded companies have increased from 4% to 21.6% in the last two decades, although the progress is painfully slow the trend seems to show steady growth. Thus startups should capitalize on this advantage while choosing their founding partners.  Read More>>

4 Lessons for Deep tech Entrepreneurs

Deep tech entrepreneurship is those ventures that provide disruptive solutions that are based on technology that is hard to reproduce, unique and is protected. These companies usually have a very innovative solution to the problem that is achieved after rigorous research thereby paving way for them in the market. Here are a few lessons to entrepreneurs who are trying to start or expand their digital deep tech company.

  1. Research and Innovation are independent and orthogonal.
  2. Mostly data-driven and thus the “data network effects” play a vital role in developing long term strategies.
  3. Having a clear focus and aim for the vertical market.
  4. Expertise in scaling up is the real Secret to stay in the game and dominate the market. Read More>>

The success paradigm for Tech vs Hardtech Startups.

Tech startups deal with software, cloud computing and mobiles. on the other hand, Hard tech startups are mostly concerned with materials, energy and Lifesciences. It is shocking that the criterions governing the success of both are completely different and thus a basic playbook cannot be used for both categories by an entrepreneur. However, in the past decade, tech startups have followed a particular trend in order to remain successful such as;

  • Building products that fit into the big market by taking advantage of the rising smartphone market and also cloud computing technologies.
  • Putting together a team of engineers, managers and designers to facilitate lean software development and growth methodologies.
  • Using the right mix of “Tried and true” as well as the “out of the box” business strategies in order to expand larger and faster with the assistance of right executives.

Although it sounds really simple, it is extremely difficult to implement them and the pattern is completely different for Hardtech startups. Read More>>

Is Internet Hijacking our minds

 Former Google product manager Tristan Harris told Wired magazine, “technology steers what 2 billion people are thinking and believing every day.”A study shows that an average American uses his phone to browse media for 10.5hrs when he is awake and checks it almost 52 times a day. rather than being disheartened by these reports if we start to declutter our minds we can have better understanding, improved awareness, productivity and also enhance our creativity. But here is how you can do it Read More>>

The Attraction Effect

Franconeri a professor of management and organizations at the Kellogg School and a professor of psychology in the Weinberg College of Arts & Sciences claims that the newspapers and other marketing platforms take advantage of a cognitive biasing phenomenon known as the Attraction effect or the Decoy effect, this simply involves making certain options more appealing than the other thereby persuading the user to make irrational and quick decisions. Further, he tried to study the effect of interactive visualisations on decision making of the readers, it was proven that unless a complex decision making was broken down into a series of simpler ones the users still made irrational decisions. he thus concludes that visualisations are only helpful when they help, rather than replace human judgement. he also claims such interactions between humans and computers are the future of complex decision making. Read More>>

Money Talks, But Mentorship Matters More

The pitchbook data says US-based startups have raised  $66 billion in venture funding in the first quarter of 2019 putting the market on track to surpass the $100billion mark by the end of 2019. However, there has been a considerable decline in the VC acquisition in  Angel and seed-stage rounds, thus raising the question for all startups as to what is the right time to get investors and how to pick the right investors or partners. here are some perspectives shared by some leading early-stage venture capitalists that will help you have a better insight about VCs.Read More>>

The revival of Jeri Ellsworth’s AR glasses

Tilt Five was started by Ceo and Ex valve engineer Jeri Ellsworth and a few castAR employees who put together enough funds to buy back assets of their former company castAR in 2017. after 2 years of reworking, they are all set to launch an improved version of their AR glasses that is encased in a sleek polycarbonate shell making it futuristic in design and also comes with a customisable nose piece. They aim to integrate the experience of board games and video games with AR and make tabletop gaming affordable. Read More>>

Guide to a Perfect Pitch

1. Keep the pitch short and Focused:

Timing is crucial so take lesser time to pitch to make it better.

2. Turn your Pitch into a story

This is the best way to captivate your listener’s attention.

3. Explain exactly what is unique about your product or service:

Go back to the drawing board, if your product or service is not unique compared to the one already in the market.

4. Explain who your target audience is:

Use Demographics and psychographics to pinpoint your target audience.

5.Explain how you are going to obtain these customers:

Proposed Marketing/campaigning ideas, technique and methods to be included in the pitch.

Read More>>

5 ways to cultivate Curiosity

A recent study by Harvard Business Review shows that organisations and entrepreneurs that spark curiosity in their team at all levels have more chances of surviving sudden shifts and economic crisis.This makes the organisation a lot more flexible,sturdier and thus helps to capitalize on new opportunities and build a long lasting company. Although many times we feel less curious because of the work load and lack of time to do fun things like daydream or chase rational thoughts. Luckily, these simple habits will help you stay curious .Read More>>

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