Need for challenging colleagues

As an entrepreneur sometimes you are forced to work alongside people who are really difficult to handle although this could have been avoided if they are not the boss of the company. Often the challenging or difficult people are mistaken to the bad ones, The challenging ones are those passionate and committed ones who stand up against the crowd and voice out their opinion showing a certain level of abrasion occasionally. But on the contrary, the bad ones are those who hinder the growth of the company and also lower the morale of co-workers and serve no good to the company. Although it is difficult initially to distinguish between the two, it is the role of a good supervisor to weed out the bad ones and let the challenging one’s voice out more. Not only does this ensure everyone’s opinions are heard but also ensures that there is a new perspective to a given problem and also eliminates the error that might have occurred if the whole team was too harmonious and everyone considered going with the group’s view imperial over raising concerns. Read More>>

iS Smart home a convenience OR THREAT

Living in a smart home neighbourhood is both convenient and sometimes creepy admit the residents of Black Diamond a suburb of Seattle, The younger generations of the family love using the technology to voice-control their home lighting, setting up reminders and also using it to call people and play videos on their display screens. However, the older ones feel really threatened by the surveillance features that accompany the smart home facility this is mainly because of the presence of cameras in most of the rooms and the exterior walls that track motion both inside and outside the house. automatic switches save data and doorways keep a log of people, this data can be stolen by someone in order to make a revenue out of it which posses a serious threat. Amazon has a tie-up with construction companies inorder to promote the use of their smart speakers and voice control devices, this also gives the construction agency a unique selling point over other builders in the locality. But is all this high tech stuff really worth what’s at stake? Read More>>

5 Habits that make you a successful Entrepreneur

There is no defined path to be a successful Entrepreneur and no one has ever done it the same way twice. Every entrepreneur has to make his own tough decisions and set their priorities. But, there are certain things if unchecked leads to a definite failure no matter the hard work or clever strategies followed. The serial entrepreneur Sir Richard Branson who has succeeded in diverse fields shared his five-part formula for success irrespective of the business.

  1. Create something that is useful and would benefit society as a whole.
  2. Keep your brands pitch dead simple.
  3. Put yourself out there for the world to see and potentially laugh at.
  4. Adapt to social media marketting.
  5. Genuinely Believe and love what you do. Read More>>

The reason why marketing hires fail in startups

The marketing skills are divided into 3 different segments namely product marketing, demand generation, and brand marketing. Each kind of marketer possesses critical skills that are imperial to the company. However, marketing hires frequently fail in a startup because they do not hire marketors with the right skill set at the right time, which leads to the question of who should be hired first?  In the past decade hiring  a product marketer at start has fetched consistent success to Startups, the reason behind that is the fact that by laying down a firm foundation for the company in terms of the target audience and what should be conveyed to the audience, further marketing is made  more efficient by having  campaigns that are well-directed and are more relatable. This paves way for the demand generators and brand marketors to reap benefits from the already existing framework of the company and the company to thrive better because they have a better understanding of their customers. Read More>>

Angular Ventures wants to “re-imagine” early-seed venture capital in Europe and Israel

Angular Ventures a VC firm founded by former DFJ Esprit partner Gil Dibner targets startup firms in Europe and Israel to provide early-stage funding for deep tech startups. They worked in stealth mode building their portfolio from the past 2 years and have invested in 12 companies ranging from $250,000 to $1.5 million and they aim at making 5-7 new investments every year. Dibner who is the sole partner for Angular Ventures wants to build a sector-focused firm and plans to get rid of the geographical boundaries that hinder early-stage funding, they have made investments of $41million both in Europe and Israel ensuring a US presence in order to support portfolio startups globally. Read More>>

How to incorporate early-stage brand management into startup plans.

Roese, a professor of marketing at the Kellogg School who studies the psychology of judgment and decision-making claims that as a company develops its branding they make a transition from purely functional aspects of the product and service to the psychological side, that is critical for the creation of a long sustaining brand. Roese suggests 3 methods that the entrepreneurs can adapt in order to include early-stage branding into their startup plans.

  1. Define the personality of your brand i.e how it would behave if it was a person and this helps the company to have a vision and set up the guidelines for future growth.
  2. Develop a brand design Plan, Entrepreneurs will have to find the right balance between specificity and abstraction while defining their branding elements, so that there will be room for improvement keeping the same general theme.
  3. Having a well-defined brand, This makes the brand easily identifiable and ensures that the customers are familiar with your company even as you scale into new markets. Read More>>

Friction is essential!

“The lion that is desperate for the meal is going to be a lot more focused and smarter than the one that isn’t worried,” says Gary Hirshberg, founder of Stonyfield Farm. The above statement is a counter-argument to the advantages of the services offered by Epic Entrepreneur House in San Diego, At Epic we can see aspiring entrepreneurs working on ideas that could disrupt industries without being distracted. Here dry-erase boards line all the walls of the house and also an in house chef prepares all the meals. The prearranged social events make it possible that the friends of all those in EPIC visit them regularly. The dangerous road that was once walked alone by founders many years ago is now completely paved and lit up, this includes outsourcing of various supplementary tasks easier and with websites providing info on almost everything an entrepreneur needs such as how to pitch, what to wear and how to find VC’s makes it possible that one can start a bussiness all by himself. However, This is not welcomed by many experienced startup founders. Read More>>

the reason why Hypersonic pitch day is so exciting.

The pitch was held at Doolittle Institute in Niceville, Florida on November 7th,2019. Over 9 startups pitched their products on Hypersonic Flight such as Mach 5 plus capabilities, These included small propulsion units to composite materials that are capable of withstanding very high temperatures and speed. The reason the pitch is so exciting is not just the same day contract of $750,000 that will be awarded to the winner of the pitch by the Airforce but also the opportunity presented by Airforce to the company to partner on the current up-gradation project of their warfighters such as  F-35 with Hypersonic grade weapons. The pitch day winner will support the two major Air Force boost-glide hypersonic prototype efforts now underway: the Hypersonic Conventional Strike Weapon and the Air-Launched Rapid Response Weapon (AARW). Read More>>

When to call it quits on a business venture?

No one wants to be a quitter, But there comes a point when the founders are struggling with their startup and have to make the big decision in order to keep their reputation and sanity intact. The process of shutting down a startup is always a messy affair because it involves burning down customers,employes and investors. However, there are other ways an entrepreneur can strategically shutdown the company and bounce back from the failure. The key is to know when to give up,Although failure is a slow process and there is no way to measure how well a startup is doing, one should know that when the startup is moving sideways it is time to reflect on the direction the company is heading. It overwhelms any founder when they have to shut down their venture because they do not want let others down and  future job prospects is another factor that  makes this whole process even harder.Read More>>

“Be yourself”, Easier said than done

Brenda Booth, a clinical professor of management at Kellogg and her fellow faculty members made a case study on the authenticity displayed by people at the workplace to their customers, colleagues and boss.  They claim that people refuse to expose their emotions,fears and desires to their colleagues because they are scared of being not accepted.The study showed that people who display multiple identities based on the social context  are more likely to engage in unethical behaviour and also leads to fostering  feelings of inauthenticity.But how do you really build your personal brand?An effective personal branding does not include works like quick learner,adapter, self starter.rather stories that portrays a person’s values,principles and goals.The researchers have further explained how being one’s true self can make workers more ethical, leaders more confident, and customer relationships stronger.Read More>>

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