Google’s tool of placing advertisements alongside football related search will prove lucrative not only to NFL but also for brands selling complimentary goods and services. The ads will run before official NFL video clips. Google also pays close attention to college football and trending topics. Read More>>
Category Archives: B2B
Menlo Security says it can keep malware from invading your business
FAA: Business Jet Fleet To Grow Over Next Two Decades
The FAA have foretasted that the business jet fleet are projected to grow at an average rate of 2.8% a year from 2014 through 2035. Overall, the active general aviation fleet is expected to grow at an average annual rate of 0.4% over the 21-year forecast, from an estimated 198,860 aircraft in 2014 to 214,260 by 2035. FAA have also stated that while the business jet market is projected to grow, the piston-powered aircraft market is expected to decline in the future. Read More>>
Google, Microsoft, and Amazon Pay to Unblock Ads
he tech giants have reportedly paid Adblock Plus to have their ads unblocked. Adblock Plus is among the services that have been subject to repeated criticism and legal action from companies concerned about the damage it is doing to their revenue. Thus giants like google and microsoft have decided to pay adblock to avoid loss off revenue. Read More>>
Yahoo Becomes Mozilla Firefox Default Search Engine
Yahoo has collaborated with Mozilla on a five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop, which makes it the most significant deal for Yahoo in the past five years. The agreement also provides a framework for exploring future product integration and distribution opportunities to other markets, per the companies, which ultimately expands Yahoo’s reach in search and digital content. Read More>>
Dropoff Will Build Same-Day Delivery Right Into Your Business
Dropoff is looking to revolutionize the courier industry with its new services. Dropoff offers a web and mobile dashboard that lets you book a courier anytime, review prices before you start, get reliable ETAs and then track the package as it’s moving. Despite the competition, Dropoff hopes that its dedication to focusing on businesses only, not consumers, and specializing in industries outside of the usual grocery delivery, will pay off. Read More>>
BlackBerry Repositions, Debuts Passport
BlackBerry is ready to re-launch itself as a global brand with a campaign developed and implemented by ad shop gyro. The campaign repositions Blackberry as the firm that offers “Serious Mobility for Serious Business,” Blackberry hopes that this makeover will help them compete with Apple, which nearly took BlackBerry out of business. Read More>>