HE SAID IT WAS THE STUPIDEST IDEA HE HAD EVER SEEN

The BBC’s weekly The Boss series profiles different business leaders from around the world.  When Abigail Forsyth first came up with the idea of making and selling reusable coffee cups, one of the first designers she approached to help was utterly dismissive.  Rather than being upset or deterred by the initial negativity they faced, Abigail says it made them determined to work as hard as possible to make the business a success. “It was a real wake-up call,” says the 48-year-old.  Fast forward to today, and KeepCup has now sold more than 10 million cups around the world. The company estimates that this has prevented some eight billion disposable ones going into rubbish bins.  Looking behind coronavirus, Abigail says she wants KeepCup to be seen as the business “that kick-started the demise of the disposable cup”.  Read More >>

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