To accelerate core-business and new-digital-business growth, established companies should adopt the best practices of successful start-ups.

Even with considerable resources available, many big organizations find it challenging to achieve double-digit revenue growth for new products and services—a range that for many start-ups and scale-ups would be dangerously low. But established companies can expand the market reach of their new businesses quickly and effectively by gaining an understanding of how scale-ups and start-ups operate, from their team structures and tech setup to their cultural mindset. Florian Heinemann, founding partner at Project A Ventures, a leading venture-capital (VC) firm in Europe, discusses his insights with McKinsey’s Philipp Hillenbrand about how to incorporate a start-up-like approach to marketing, business intelligence, and building high-performing teams. Read More >>