HOW WILL THINGS BE DIFFERENT WHEN IT’S ALL OVER?

SARS is credited with being one of the accelerators for the adoption of e-commerce in China and the rise of Alibaba. We should not expect that the resolution of the Covid-19 epidemic will be a return to a 2019 reality.  Many organizations are understandably focused on reacting to and coping with the short term challenges presented by the unfolding epidemic.  A rebound of demand is inevitable, and using high-frequency data proxies for the movement of goods and people, production and confidence, we can see that it is already beginning to happen in China.  Our analysis shows that 14% of companies across all sectors actually grow top and bottom lines during recessions and downturns.  Those who flourish share the common traits of preparation, preemption, growth orientation and long term transformation. They take a long term view and place growth bets when competitors are retrenching.  In anticipating this new post-crisis world and seizing opportunity in adversity, we need to consider several shaping forces: new learning, new attitudes, new habits and new needs.  There is opportunity in adversity in every business. It may seem callous to stress opportunity in the midst of a humanitarian crisis, but leaders have an obligation to look ahead, to anticipate and meet new customer needs, to evolve their strategies and organizations, and in so doing sustain the prosperity of their enterprises.  Read More >>

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