The rapid rise of Airbnb shook the very foundations of the industry and forced incumbents to adapt fast. For marketers and business leaders, this presented both opportunities and threats. Here we look at the transformation of the industry and examine how businesses today can protect themselves. Frequently held as the poster child of digital transformation, Airbnb’s meteoric rise to success was an early case study for the disruptive potential of the internet. But their rise to dominance was far from a certainty. They had to build trust in their brand from day one. Read more>>