Weather Channels Its Inner Nerd: Uses Science To Attract Viewers, Brands Too

The Weather Channel continues to draw big crowds with big storms and other extreme weather events. Hurricane Matthew, for example, drew 58 million viewers over five days of TWC’s coverage. New research of the network’s viewers saw a need for a deeper understanding of weather and the opportunity to utilize increasingly complex computer models and higher levels of Big Data to help explain it. Read More>>

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