‘Social Humanity’ Drives Viral Coca-Cola #NoLabels Video

Coca-Cola recently released a video in the Middle East for Ramadan. The video features inviting six strangers for iftar meal where they are forced to get to know each other. At the end of the meal, participants find Coco-Cola can without iconic logos and the message, “Labels are for Cans, not people”. The content of the video is successfully driving the campaign.Read More>>

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