You Call This Thai Food? The Robotic Taster Will Be the Judge

Thailand’s prime minister, Yingluck Shinawatra realized in one of her global expeditions that the Thai cuisine available abroad were unworthy of the name. The issue was distressing enough to be raised at a cabinet meeting and the government has decided to unveil a robot to standardize the art of Thai food.

This state of the art robot consists of a boxy contraption filled with sensors and microchips which was developed over a budget of 30 million baht, around $1 million.  It produces a chemical signature, which it measures against a standard deemed to be the authentic version.

Pioneers in nanotechnology wanted the cheapest and easiest


approach to measure food which results in a direct rating of the same. Because even computers cannot judge taste, the food is compared with a standard derived from a database of popular preferences for each dish with 80 being the standardized rating. Read More>>

Chief analytics officer: The ultimate big data job?

The need of the hour demands to know if the Chief Analytics Officer is the next ultimate big data job. The answer lies within as someone needs to be accountable for strategic decisions around data. Senior directors believe that the pioneers see the power in data and the power in harnessing that data for competitive advantage.

The core intention is to use these analytics to drive revenue. Many organizations are investing in big data projects to justify the creation of a CAO role. IDC predicts that the market for this technology and services will grow at a 27% clip annually through 2017.

CAOs must have the ability to act as a conduit to bridge the gap between the technology teams and the business teams. Their roles comprise of improving operations and identifying future growth opportunities. Recent study shows that 69% of companies said customer experience was vital for their growth strategies while 12% believe that they take full advantage of analytics to extract customer insights and deliver better service. Read More>>

Pavlok’s Wristband That Electroshocks You For Facebooking Or Skipping Workouts Now On Indiegogo

 

v2_pavlok

A startup called Pavlok hopes to raise funds for its new electric shock wrist band by going public on indiegogo. Pavlok intends that its electric shock wristband will make us excersie, wake up on time, and stop procrastinating. The company is looking to raise $50,000 for production and manufacturing of the wristband, which it plans to ship in March 2015. Read More>>

Message from the Editor

Welcome to Marketing Techie 2.0
We are excited to take over the publication of the newsletter and web site.  If you are a long-term subscriber, you will note several changes.  The first maybe the appearance of the website.  We have established a new web domain, using WordPress blogging software.  Please take a moment, go tohttp://marketingtechie.org/ and follow the blog.
We endorse and will continue the philosophy of entrepreneurship, technology and marketing as stated by the founding editor Glenn Omura.  But the second change you might notice is an evolution of coverage. Under Glenn’s editorship, web marketing was highlighted.  While web marketing will continue to be covered, as the newsletter continues to evolve other areas of technological innovation, such as the commercialization of space, will receive coverage.
We also ask for a bit of grace as we develop into our roles as publisher and editor.  We intend to continue the weekly “push” newsletter but it is possible we may have technical glitches.  We’ll try to keep the editorial glitches to a minimum, and look forward to your feedback.
Thank you for the opportunity to serve this community of shared interests.  Thanks to Glenn for trusting us with his creation.  To quote a famous voyager “to infinity and beyond”.
Best regards,
Michael Bowers

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