Category Archives: Marketing

YouTube served users malicious advertisements, Trend Micro says

YouTube has become one of the victims of Malicious advertisements. YouTube has redirected more than 113,000 people in the U.S. to harmful websites in just a month. Though online advertising companies try to detect and block such content, some of them get through anyways. Not only were malicious ads showing up on YouTube, they were on videos with more than 11 million views—in particular, a music video uploaded by a high-profile record label. Read More>>

At Dreamforce 2014, Salesforce Joins the Analytics Wave

Salesforce unveils Wave, the name for the Salesforce Analytics Cloud; positioning it as the first cloud analytics platform designed for every business user. The end user does not have to be a technologist to draw insights from analytics in this cloud, because it is designed to let lay users explore data and take action from whatever device they happen to be using.

Fundamentally, this Analytics Cloud makes it possible for companies to deploy sales, service and marketing analytics — or build custom mobile analytics apps — using any data source. Companies like Accenture, Deloitte Digital and Informatica are already using Wave and will be on hand at Dreamforce to demonstrate how it works for their businesses. Read More>>

IPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time

The most significant advancement yet to bring programmatic media-buying to local broadcast television, Interpublic’s Mediabrands unit today will unveil a new platform that will enable its agencies and clients to plan, buy, post and retarget local TV viewers with nearly the same precision as digital media, shifting ad budgets dynamically based on performance and consumer behavior.

This remarkable platform delivers what advertisers, agencies and local stations have been trying to achieve for decades, a direct electronic interchange enabling advertisers to see exactly what local broadcasters delivered in real-time, or as close as current technology can enable it. Read More>>