Salesforce unveils Wave, the name for the Salesforce Analytics Cloud; positioning it as the first cloud analytics platform designed for every business user. The end user does not have to be a technologist to draw insights from analytics in this cloud, because it is designed to let lay users explore data and take action from whatever device they happen to be using.

Fundamentally, this Analytics Cloud makes it possible for companies to deploy sales, service and marketing analytics — or build custom mobile analytics apps — using any data source. Companies like Accenture, Deloitte Digital and Informatica are already using Wave and will be on hand at Dreamforce to demonstrate how it works for their businesses. Read More>>

The most significant advancement yet to bring programmatic media-buying to local broadcast television, Interpublic’s Mediabrands unit today will unveil a new platform that will enable its agencies and clients to plan, buy, post and retarget local TV viewers with nearly the same precision as digital media, shifting ad budgets dynamically based on performance and consumer behavior.

This remarkable platform delivers what advertisers, agencies and local stations have been trying to achieve for decades, a direct electronic interchange enabling advertisers to see exactly what local broadcasters delivered in real-time, or as close as current technology can enable it. Read More>>