Category Archives: Marketing

Pebble Kickstarts New Smart Watch

The much anticipated smart watch by Apple which was set to launch this April has some competitors on its hands. Wearable device manufacturer Pebble, which debuted its first smart watch in 2013, returned to its roots by teasing a new watch model. The new wearable, called Pebble Time, features a new, always-on and glare resistant color e-paper display that promises to provide up to seven days of battery life and a microphone to allow users to respond to messages with verbal commands. It also features a new “timeline” display that will show users the most important events on their calendars. Read More>>

VR Devices To Explode In The Next Five Years

The newest member on the electronic block are virtual reality headsets and projection devices. Studies show that shipment of the same will explode, from 3 million in 2015 to 55 million in 2020. Right now, the devices fall into three types of categories: stand-alone, mobile-reliant (headsets like Samsung’s Gear VR and Google Cardboard, which connect to phones), and tethered (like Oculus Rift, which connects to some sort of external device). Out of the three, mobile-reliant devices will likely see the biggest early success. Read More>>

Weekend Read: Startups Should (Almost) Never Discount Their Prices

Discounting is a slippery slope. Eliminating price reductions denies mediocre salespeople their favorite crutch, while encouraging creative salespeople to craft non-price incentives to spur purchases.Habitual discounting is self-defeating at a start-up — it reinforces customers’ proclivity to delay their purchases, which aggravates the issue in subsequent quarters. Read More>>

What Is Windowing?

Marketers need to consider a windowing tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free format. The concept of release windows is a controversial one. Distributors see the practice as a valid strategy for maximizing revenue around content, while fans view it mostly as an inconvenience, which sometime leads to piracy over legitimate outlets.Experts believe that it is time  to re-examine what exactly we mean by “windowing.”. Read  More>>