There is no defined path to be a successful Entrepreneur and no one has ever done it the same way twice. Every entrepreneur has to make his own tough decisions and set their priorities. But, there are certain things if unchecked leads to a definite failure no matter the hard work or clever strategies followed. The serial entrepreneur Sir Richard Branson who has succeeded in diverse fields shared his five-part formula for success irrespective of the business.
- Create something that is useful and would benefit society as a whole.
- Keep your brands pitch dead simple.
- Put yourself out there for the world to see and potentially laugh at.
- Adapt to social media marketting.
- Genuinely Believe and love what you do. Read More>>
The trends have shown that we are moving towards an economy of disposability, meaning that we extract valuable resources and waste them before making complete utilization.for instance, the threats possessed by single-use plastic is well known, production of clothing has doubled over the past 15 years and about 25% of food prepared for humans goes to waste causing more harm to the planet. However, recently entrepreneurs and innovators are trying to focus on the need for impact-driven innovations that are critical in order to achieve sustainable development goals giving rise to a Circular Economy. accordingly, entrepreneurs such as Karma are discovering ways to make use of excess food from restaurants and shops with interested buyers, Amprobotics is using AI and robots to revolutionise the recycling segment. Read More>>
Lean startup methodology proposes that for a startup to be successful it has to develop a framework that encourages the focus on action. The process begins when the founders of a startup fill out the business canvas model that has nine subsections dealing with concepts such as value proposition, customer relationships, revenue streams, cost structure etc. this enables the founders to answer questions on their business and also helps them put together a testable hypothesis thereby facilitating production of viable products to test the hypothesis, If the test proves wrong the canvas model is adjusted and the iterative process is repeated. Although the lean startup methodology has proven successful in most of the cases it still isn’t completely failproof and causes considerable harm at times. Read More>>
Lori Greiner, a millionaire businesswoman on Shark Tank advise the woman entrepreneurs to consider themselves as a person in business equal to anyone else. However, the market for entrepreneurial financing is not really gender-neutral hence woman-run startups struggle to secure funding in the initial stages compared to their male counterparts. The questions asked during the sales pitch and the language used to describe an entrepreneur shows the discrimination involved, further venture capitalists tend to associate more with similar others especially of the same gender thus confirming the gender stereotype. The downside of this gender segregation is that it will lead to the creation of Pink Silos reserved for female-run startups and investors and thus separating them from the rest. Read More>>
Tech startups deal with software, cloud computing and mobiles. on the other hand, Hard tech startups are mostly concerned with materials, energy and Lifesciences. It is shocking that the criterions governing the success of both are completely different and thus a basic playbook cannot be used for both categories by an entrepreneur. However, in the past decade, tech startups have followed a particular trend in order to remain successful such as;
- Building products that fit into the big market by taking advantage of the rising smartphone market and also cloud computing technologies.
- Putting together a team of engineers, managers and designers to facilitate lean software development and growth methodologies.
- Using the right mix of “Tried and true” as well as the “out of the box” business strategies in order to expand larger and faster with the assistance of right executives.
Although it sounds really simple, it is extremely difficult to implement them and the pattern is completely different for Hardtech startups. Read More>>
The pitchbook data says US-based startups have raised $66 billion in venture funding in the first quarter of 2019 putting the market on track to surpass the $100billion mark by the end of 2019. However, there has been a considerable decline in the VC acquisition in Angel and seed-stage rounds, thus raising the question for all startups as to what is the right time to get investors and how to pick the right investors or partners. here are some perspectives shared by some leading early-stage venture capitalists that will help you have a better insight about VCs.Read More>>
Tilt Five was started by Ceo and Ex valve engineer Jeri Ellsworth and a few castAR employees who put together enough funds to buy back assets of their former company castAR in 2017. after 2 years of reworking, they are all set to launch an improved version of their AR glasses that is encased in a sleek polycarbonate shell making it futuristic in design and also comes with a customisable nose piece. They aim to integrate the experience of board games and video games with AR and make tabletop gaming affordable. Read More>>
1. Keep the pitch short and Focused:
Timing is crucial so take lesser time to pitch to make it better.
2. Turn your Pitch into a story
This is the best way to captivate your listener’s attention.
3. Explain exactly what is unique about your product or service:
Go back to the drawing board, if your product or service is not unique compared to the one already in the market.
4. Explain who your target audience is:
Use Demographics and psychographics to pinpoint your target audience.
5.Explain how you are going to obtain these customers:
Proposed Marketing/campaigning ideas, technique and methods to be included in the pitch.