The most significant advancement yet to bring programmatic media-buying to local broadcast television, Interpublic’s Mediabrands unit today will unveil a new platform that will enable its agencies and clients to plan, buy, post and retarget local TV viewers with nearly the same precision as digital media, shifting ad budgets dynamically based on performance and consumer behavior.
This remarkable platform delivers what advertisers, agencies and local stations have been trying to achieve for decades, a direct electronic interchange enabling advertisers to see exactly what local broadcasters delivered in real-time, or as close as current technology can enable it. Read More>>
Thync announced on Oct. 8 that it had raised $13 million from investors to mine the intersection of neuroscience and consumer electronics. The company will began selling a Bluetooth enabled neurosignaling device sometime time next year. The device is a way to overcome our basic limitations as people enabling us to be focused, calm and creative when we need it. Thync is developing it as an alternative to mood-altering drugs such as alcohol or caffeine. Read More>>
The world’s largest online retailer, Amazon, is to open a retail store in New York City according to Wall Street Journal. The store would try to fill the void of urgency in e-commerce. The store would serve as a showroom for customers to pick up, return and exchange items without having to depend on the U.S Postal service. The idea of a physical location has been toyed in the past but now Amazon have a chance to connect to their customers in real life. Meanwhile officials at Amazon have chosen not to comment on the rumor. Read More>>
Connected healthcare device sales have been projected to exceed $3 billion globally by 2019, according to a report from analysis firm juniper Research. This growth can be partially attributed to Apple and Samsung’s newly launched health platforms, Samsung’s SAMI and Apple’s healthKit. Another report from research firm Visiongain found the mobile health market is expected to be valued at $6.7 billion by the end of 2014. Read More>>
Universities across America are requesting to fly unmanned aircrafts for multiple reasons. The FAA released date that universities and colleges across US accounted for 25 percent or more that 900 request seeking approval to fly drones. Schools want to use these devices for number of reasons, from academics to agricultural monitoring. Read More>>
Boston-based startups have had a successful IPOs in the past two weeks. As furniture shopping service Wayfair went public and raised $300 million in its IPO, while HubSpot also had successful IPO. These success may spur the startup scene in Boston.
Although these new IPO’s have the spotlight, Boston has been quite active with startup companies. It is safe to say that most of the credit goes to MIT and Harvard, who produce the talent each year. From Bill Gates to Mark Zuckerberg, all started their journey from the city of Boston. Thus a lot of young smart people with great ideas thrive in this region indicating that these two IPO’s will only boost more entrepreneurs to push harder for their ideas. As more money and talent flow in, Boston could be an alternative for Silicon Valley in the Future. Read More>>
The latest e-learning startup called Udacity Inc. has raised 35 million to redefine the way people learn.Unlike traditional companies in the marketplace, Udacity targets college grads and is built with the help of industry partners seeking skilled employees. Various Corporations provide the content and pay Udacity to develop online classes. Roughly three million users have signed up for the free Udacity courses. Read More>>
3D printers have now made its way into the Defense Industry. The DOD is using 3D printers across various military services. Lockheed Martin is also is using high-tech 3D printers to manufacturer tools used to build the F-35 Joint Strike Fighter, a next-generation fighter jet that will be flown by the U.S. military and allies. The Obama administration has been interested in expanding the use of 3D printing in America for a number of years and now we see the use being expanded into various fields in the Defense Industry. Read More>>
Graphene paper, which is a material formed by bonding together layers of the two-dimensional form of carbon, has been found to yield new properties that could be useful for creating stretchable supercapacitors to store energy for flexible electronic devices, due to its large surface area per mass.
The finding is reported in the journal Scientific Reports by MIT’s Xuanhe Zhao, an assistant professor of mechanical engineering and civil and environmental engineering. It has robust properties, which is one of the strongest materials and by crumpling a sheet of grapheme paper into a chaotic mass of folds, they can make a super capacitor that can easily be bent, folded, or stretched to as much as 800 percent of its original size. Read More>>
BlackBerry is ready to re-launch itself as a global brand with a campaign developed and implemented by ad shop gyro. The campaign repositions Blackberry as the firm that offers “Serious Mobility for Serious Business,” Blackberry hopes that this makeover will help them compete with Apple, which nearly took BlackBerry out of business. Read More>>