Why Storytelling Matters for Startups

Every startup has an incredible story to share with the world. Some stories are centered around a “Eureka!” moment. This is when a startup founder figures out a practical, yet genius, method to quickly and efficiently solve a problem facing many people. Others may be stories of friends or family members that team up to start a business rooted in a specific mission and meet the needs of its target audience.

Storytelling gives us the chance to share who is behind the business and its purpose, or mission, with its audience. It’s important to share the story of your startup, from humble beginnings to where it is now in the present day, for several reasons.

Stories show us that we are not alone.

One of the most common challenges entrepreneurs face is loneliness. Going it alone often lends itself to feeling as though you are alone on your entrepreneurial path. Has anyone else had similar struggles or are we simply experiencing them for the first time? Read More >>

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