HOW TO RETAIN YOUR FIRST START-UP PRODUCT USERS

At the idea stage, most founders are focused on building a product that customers find interesting enough to try. The truth is, proving that the product can provide consistent value to the customer is as important as attracting the customer. After all, a product that seems useless after the first try clearly lacks validation. This is a common situation where marketing and promise are enticing, but the product doesn’t meet customer expectations. Retention is built around data. You need data to understand where the product falls short and the customer loses interest. If you’re launching a new startup product, you don’t have data. But what you can do is analyze your competitors’ products and speak with their customers to map their journey and understand what keeps them using those products or why they decided to look for another solution. Especially in the early days, personalizing onboarding and product experience, even with as simple as a dedicated account manager or salesperson, can not only boost sales but also, it’s an opportunity to listen to customers’ needs and expectations, which will play a key role in understanding what your solution lacks and how it can be improved. Read More >>

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