SURVIVAL IS TOO SMALL A GOAL: PANDEMIC LESSONS FOR START-UPS

The instinct for survival may be baked into all life on our planet. But it doesn’t inspire people to do their best work or to leave their broadest mark.  Start-up companies are in some of the most precarious positions in today’s foundering global economy. Some of them, though, at least have the luxury of using other people’s money as life preservers.  Plan to thrive, not merely to survive.  That sort of personal investment becomes even riskier during the coronavirus pandemic, of course: Most startups don’t have the luxury of coasting or treading water in the best of times, let alone in a down market.  Start-ups don’t have the capital, market presence or the runway to simply survive. Start-ups are built for massive growth in a short period of time. If they aren’t growing massively, they’re dying.  Read More >>

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