Website visitors usually take five seconds to decide whether to leave a website or not.  Website designs must be engaging to encourage visitors to stay.  One way of doing this is to optimize load speed.  When we land on a webpage, we expect it to load within 2 seconds. If it takes longer than that, we may get impatient. Anyone with access to a computer and an internet connection should be able to visit your website, regardless of their circumstances and abilities.  To cater to everyone, you should design a website that is compliant with the Americans with Disabilities Act so that people with a wide array of disabilities can browse. This will also help you avoid any lawsuit connected to a non-compliant web design.  A call-to-action is how you get your clients through the sales funnel. Without clear CTAs, your visitors have no idea where they are supposed to click next.  Among your top priorities when you think website design is the ease of navigation. Your visitors will use the navigation to find any relevant information they are looking for.  Without clear navigation, you end up with disappointed visitors that exit your website for better alternatives.  The responsiveness of a well-designed website needs to be fluid and adjustable to all devices. It is especially critical to make it mobile-responsive as the number of users on mobile continues to increase annually.  The importance of SEO is well established. Without it, search engines cannot find you.  Technical SEO involves optimizing your website and servers so search engine spiders crawl to index your website better for improved organic results. While it mainly concerns on-page ranking factors, it also involves several off-page SEO ranking factors as well.  Your website design has as a primary function to be the initial hook for your visitors. When best practices are correctly implemented, the user experience is elevated to create an emotional connection between your brand and the visitor.  Read More >>