“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” —Charles Darwin.  There are likely changes you wanted to make in your business but haven’t and now is a time to act. Evaluate your talent, review your contracts, decide what is truly necessary to run your business.  It’s time to streamline so you can move forward without the weight of unnecessary cost burden.  If you’re primarily run out of a brick-and-mortar store, it’s time to find the digital version of whatever work you were doing.  Leverage your current assets and resources and align them with your customers’ current needs.  Continue to maintain a strong relationship with your clients whether directly, individually, in newsletters, and or/via social media. Show them you care.  The objective of collaboration can be new ideas, exploring synergies, and creating new business partnerships, where 1+1 = 5.  There has never been a better time to try (and fail!). Now is the time to experiment. Quickly launch new ideas with minimal investment. Focus on results. Learn and improve with each iteration.  Persistence pays off in the end.  If your business has been greatly impacted by the current crisis, you’re not alone.  Don’t focus on what you can’t control…think about what you CAN.  Read More >>