WHAT START-UPS NEED TO SCALE AND SUCCEED

Statistically, the odds against a start-up are formidable. Companies that emphasize talent, customer-centricity, and core principles are the ones most likely to succeed.  Most start-ups have one thing in common: they usually fail. But the minority who beat the odds and survive share a number of traits. To overcome those extraordinary odds, an unusual amount of speed, hard work, and agility is required by the founders and first employees to rapidly develop the business and achieve enough momentum to delight initial customers, attract great talent, and secure further funding. The impatience you highlight is more about ambition, competitive instincts, and, ultimately, survival.  Successful scale-ups also need to listen carefully to what customers, staff, partners, and other stakeholders are telling them—through data or otherwise—and act quickly to adjust their model accordingly. Fundamentally, the frame of reference needs to change. You need to think like a start-up about the market and how best to serve customers, free of legacy and other constraints.  Read More >>

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