With the Covid-19 virus now a worldwide pandemic, if you’re leading any startup or small business you have to be asking yourself, “What’s Plan B? And what’s in my lifeboat?”  Social distancing and a declared national emergency have had an immediate impact on industries that cluster people. Shutting down the economy for a pandemic has never happened.  If your business model today looks the same as it did at the beginning of the month, you’re in denial. Through the last three financial crashes, the biggest mistake CEOs made was not making draconian cuts to expenses quickly enough.  In every major downturn, inflated valuations disappear and the few VCs still writing new checks find it’s a buyer’s market. Prepare for a long cold winter. But remember no winter lasts forever, and in this moment, smart founders and VCs will be planting the seeds for the next generation of startups.  Recognize that your investors will act in their interests, which may no longer be yours. Take action now, but act with compassion.  Read More >>

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