5 SURVIVAL TIPS FOR STARTUPS WORKING WITH LARGE COMPANIES

Because of the fast pace of innovation, many of today’s large companies form partnerships with startups that have the technology or know-how they need.  In theory, the partnerships should be great for the smaller company because the more-established organization has the financial resources, name recognition, and market access the startup needs.  Don’t partner with a company just for its name recognition or its financial assistance, but for how the relationship can help your startup grow. Large companies with layers of bureaucracy move slowly. Some projects take years to complete. Startups need to develop a trusted relationship with knowledgeable and committed employees and managers who are motivated to make the partnership succeed.  If negotiations become too fraught, the relationship becomes uncomfortable, things get bogged down in bureaucracy, or the timing doesn’t feel right, don’t be afraid to terminate the partnership.  Read More >>

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