HOW PREDICTIVE ADVERTISING IS CHANGING THE FUTURE OF DIGITAL MARKETING

Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends.  Tools like Google’s Lookalike Audience and Facebook Similar Audiences use predictive advertising to study audience behavior, anticipate customer needs, increase click-through rates, and drive business profits. They also provide additional information regarding location, age range, interests, and more.  Using cluster models and content automation with AI to produce high-quality content tailored to a specific audience or persona type. Businesses can use real-time data and optimize their ad placement strategy to deliver appropriate advertising and cash-in on the micro-moments.   Read More >>

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