A great elevator pitch can go a long way, but many people make common mistakes. Elevator pitches last about ten seconds, and it is crucial to make a good impression. The first mistake people make is that their elevator pitch is too vague. Adding compelling adjectives can make the pitch more engaging. The second mistake is that people tend to focus on themselves instead of how they can help a client. Potential clients care about what someone can do for them to help them achieve their goals. It is important during an elevator pitch to share what can benefit the client, to give one the best choice of gaining their business. The third mistake people make is that they make their elevator pitch too long. It is important to leave the listener wanting to hear more.  Read More >>

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