Most companies focus on their own sales targets instead of those of their clients’. Delivering a distinctive customer experience starts with a focus on the customer’s needs and wants, as well as an anticipation of the problems that customers may be unaware of. That focus is difficult with individual customers because everyone has their own desires and problems. Every company’s focus should be their customers’ outcomes, while paying close attention to the people, processes, and technology. Companies should start with their customers’ most critical issues first. It is important to pay attention to why the customers claim that they haven’t been able to solve a particular problem.   Read More >>