Why Your Next Brainstorm Should Begin with an Embarrassing Story

New research from the Kellogg school shows that embarrassment can be a gateway to creativity.  It turns out that holding cringe-worthy anecdotes back creates an unintentional barrier of self-censorship.  “When you have a brainstorming session, what you’re hoping is that people are putting out any idea, without regard to any judgment or evaluation,” says Leigh Thompson, a professor of management and organizations at Kellogg and author of Creativity Conspiracy: The New Rules of Breakthrough Collaboration.  Sharing embarrassing stories is also a good way for groups to break the ice, as it creates a humorous space where people are allowed to feel vulnerable. This is opposed to traditional ice-breakers where people share their accomplishments. Adding this sense of pride inevitable turns ice-breakers into a competition.  Bragging about one’s accomplishments may be a confidence boost, but it results in a hindering of innovative thinking. Instead of closing people off from each-other, reinforcing funny or embarrassing stories can lead to trust and better performance.  Read More >>

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