Entrepreneurs must perform certain calculations in order to evaluate their ideas against those characteristics, vision, and goals before proceeding further because every idea has different viability, validity, feasibility, capital requirement, and potential characteristics. Irrespective of the bussiness model whether it is on-demand, SaaS, e-commerce, the marketplace, subscription or others, the two most important key metrics in a startup are customer acquisition cost and customer lifetime value. Without a product, it is hard to obtain all the numbers necessary to perform calculations to validate the revenue model thus it is advisable to use figures from benchmark companies to understand the fixed costs, variable costs, how much it cost them to acquire the customers and a customers lifetime value. All these values help the founders to deduce the breakeven point after which the company will be profitable. This gives the founders an understanding of their big vision and helps them plan in advance without having much to lose. In conclusion, the objective is to estimate the viability and feasibility of the idea given your goals and resources. Better know this sooner than later in order to change execution strategy, market or idea.Read More>>