Miami based healthcare startup called Papa was started in 2016 by Parker are currently striving to link ageing seniors with college students in order to reduce the problems of loneliness and social isolation that comes with age. It also serves as a major upgrade to the caregiving industry with its idea of bridging the gap between generations that adds enthusiasm, joy and delight, also these acts of empathy make one’s life worth living. Owing to Papa’s success another California-based startup Mon Ami has stepped into the same market and recently announced a $3.4 million seed financing round. Read More>>
Monthly Archives: October 2019
The power of Story Telling
Derek Rucker, a professor of marketing at the Kellogg School, and PhD student Rebecca Krause were intrigued by the fact narratives that help as a powerful tool for persuasion sometimes backfire to a great extent, they further studied the link between narratives and persuasion and understood that in many cases the reliability of the facts being used in telling a story is the deciding factor , If the facts are very strong it is better to convey them directly in the form of lists rather than narrating them. However, the advantage of the story is that it can hinder the listener’s ability to process facts and you could get away with flimsy facts. Read More>>
One small step for man and one giant leap for mankind
50 years after men first walked on the moon, on 26th September 2019 in the Russian segment of the international space station an International collaboration that uses 3D Bioprinting solutions succeded in synthesizing muscle tissue in small scale under microgravity conditions. The cutting edge technology aims at cultivating beef steaks, this experiment is the first big step in sustainable food production methods that could potentially feed the rapidly growing population.Read More>>
Why startups with Gender-inclusive founding teams are profitable?
The Kauffman Fellows Research Center (KFRC) analyzed US venture-backed startup data from 2001 and it was observed that teams that had at least one lady in the founding team of startup had better chances of getting bigger capital investments. This claim is further supported by the fact that the woman founded companies have increased from 4% to 21.6% in the last two decades, although the progress is painfully slow the trend seems to show steady growth. Thus startups should capitalize on this advantage while choosing their founding partners. Read More>>
4 Lessons for Deep tech Entrepreneurs
Deep tech entrepreneurship is those ventures that provide disruptive solutions that are based on technology that is hard to reproduce, unique and is protected. These companies usually have a very innovative solution to the problem that is achieved after rigorous research thereby paving way for them in the market. Here are a few lessons to entrepreneurs who are trying to start or expand their digital deep tech company.
- Research and Innovation are independent and orthogonal.
- Mostly data-driven and thus the “data network effects” play a vital role in developing long term strategies.
- Having a clear focus and aim for the vertical market.
- Expertise in scaling up is the real Secret to stay in the game and dominate the market. Read More>>
The success paradigm for Tech vs Hardtech Startups.
Tech startups deal with software, cloud computing and mobiles. on the other hand, Hard tech startups are mostly concerned with materials, energy and Lifesciences. It is shocking that the criterions governing the success of both are completely different and thus a basic playbook cannot be used for both categories by an entrepreneur. However, in the past decade, tech startups have followed a particular trend in order to remain successful such as;
- Building products that fit into the big market by taking advantage of the rising smartphone market and also cloud computing technologies.
- Putting together a team of engineers, managers and designers to facilitate lean software development and growth methodologies.
- Using the right mix of “Tried and true” as well as the “out of the box” business strategies in order to expand larger and faster with the assistance of right executives.
Although it sounds really simple, it is extremely difficult to implement them and the pattern is completely different for Hardtech startups. Read More>>
Is Internet Hijacking our minds
Former Google product manager Tristan Harris told Wired magazine, “technology steers what 2 billion people are thinking and believing every day.”A study shows that an average American uses his phone to browse media for 10.5hrs when he is awake and checks it almost 52 times a day. rather than being disheartened by these reports if we start to declutter our minds we can have better understanding, improved awareness, productivity and also enhance our creativity. But here is how you can do it Read More>>
The Attraction Effect
Franconeri a professor of management and organizations at the Kellogg School and a professor of psychology in the Weinberg College of Arts & Sciences claims that the newspapers and other marketing platforms take advantage of a cognitive biasing phenomenon known as the Attraction effect or the Decoy effect, this simply involves making certain options more appealing than the other thereby persuading the user to make irrational and quick decisions. Further, he tried to study the effect of interactive visualisations on decision making of the readers, it was proven that unless a complex decision making was broken down into a series of simpler ones the users still made irrational decisions. he thus concludes that visualisations are only helpful when they help, rather than replace human judgement. he also claims such interactions between humans and computers are the future of complex decision making. Read More>>
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