Lori Greiner, a millionaire businesswoman on Shark Tank advise the woman entrepreneurs to consider themselves as a person in business equal to anyone else. However, the market for entrepreneurial financing is not really gender-neutral hence woman-run startups struggle to secure funding in the initial stages compared to their male counterparts. The questions asked during the sales pitch and the language used to describe an entrepreneur shows the discrimination involved, further venture capitalists tend to associate more with similar others especially of the same gender thus confirming the gender stereotype. The downside of this gender segregation is that it will lead to the creation of Pink Silos reserved for female-run startups and investors and thus separating them from the rest. Read More>>