Rise of the Super Apps

Super apps are those platforms that offer all online services in one app for smartphones, they include services like messaging, ordering food, banking, shopping and even booking a taxi. Wechat that’s called the  “King of Super Apps” has been dominating the Chinese market and has more than one billion users that use it every month, it has extra features such as gaming and publishing. In Southeast Asia, Singapore-based Grab and Indonesia’s Gojek are competing to mimic Wechat’s model of success. Although these super apps are proven to be a great success in developing economies its intriguing that their presence is not felt in large and well-established economies such as the United States and Europe. Read More>>

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