To Improve Customer Experience, Embrace the Outliers in Your Data

Many successful companies are starting to veer towards the idea of using customer analytics in order to get a better grasp of how their customers interact with their products or services. Using information from customer analytics has come to help many companies, in a 2018 survey SAS Intel found that over half of company revenue growth came from the use of customer analytics. However, many business leaders are missing crucial information when studying this data. When studying the data many businesses ignore the outliers, when in fact this might be the top information that companies need to be looking at. These outliers can highlight a products biggest strengths or weaknesses which can help companies really understand what their target customers really want. Read More>>

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