How Leaders Shape Company Culture

What separates successful companies from iconic companies? The answer, according to William Craig of, is the critical element of culture. The question that so many different companies struggle with is how they can capture a culture of ethical behavior and fairness, and ultimately harness it to success. The answer to this seemly complicated question boils down to leadership. Leaders set the tone in their companies and exemplify for their employees what their company stands for and what the most important milestones for success are. Their leadership determines the success of a company in much more than just the classical sense of management based accomplishment. How engaged are employees and how encouraging of fluidity and new ideas is the company? All these questions and more are answered by the company’s leaders.  Read more>>

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