How (Not) to Change Someone’s Mind

Changing someone else’s opinion on a touchy subject like politics or religion is not an easy task to come by. However, there are two tactics that have shown to do so: encouraging people to engage in perspective-taking—putting themselves in someone else’s shoes—as well as asking people to come up with reasons to support something they oppose, or vice versa. Kellogg researchers wanted to put these tactics to the test and combine them, asking people to generate arguments from someone else’s point of view. The researches went to work and conducted an experiment with users from Reddit- a popular forum to swap memes and analyze pop culture. The experiment had these users offer an argument from a political view from an opposing view from their own. Although, the researchers combined these two tactics it was clearly shown in the results that in this case two plus two does not actually equal four. Read More>>

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