Company names like Standard Oil and U.S. Steel seem to be a thing of the past, startup’s names within the last decades have been nothing short of unoriginal. Start ups like Uber and Hulu are names that are now apart of our everyday vocabulary. It has been a trend to give your company name: creative misspellings like “Lyft”, Puns like “Petsmart” or completely made up words like “Google”. However, how long will this naming trend last? Or will history repeat itself, will companies start to go back to the basics? Read More>>