How to Hire a Rock Star Chief Marketing Officer

Hiring a chief marketing officer (CMO) can be one of the most important decisions you make as a start-up CEO. However, the CMO role is often misunderstood. CEOs, particularly first-time founders, often end up hiring the wrong person. Here’s a checklist of traits you should look out for in a great CMO, with sample interview questions to facilitate your decision-making process. Read more>>

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s