Porsche launches on-demand subscription for its sports cars and SUVs

Subscription-based car programs are increasingly an option automakers are looking to change up ownership and deal with the changing demands of customers.Porsche’s new Passport subscription program could be just what you’re looking for. The on-demand short-term rental program allows anyone in Atlanta to subscribe for $2,000 per month, which will provide access to eight models of Porsche including the 718 Boxster, Cayenne and Cayman S at launch. Read more>>

‘Outside,’ The North Face Bow VR Experience

Outside magazine has partnered with The North Face and VR tech and production firm Jaunt to distribute “The North Face: Nepal,” an interactive immersive experience created by the outdoor apparel brand. Outside is shipping Google Cardboard headset viewers, compatible with smartphones, to 75,000 subscribers with the December issue of the magazine and subscribers can then access the VR experience through Outside’s mobile channel. Read more>>

Startup Accelerators Have Become More Popular in Emerging Markets — and They’re Working

oct17-02-168261058For decades, we have heard that emerging markets are poised for huge growth that will yield even greater prosperity. But a long list of obstacles always seems to be getting in the way of realizing this potential. Startup accelerator programs have been touted as one path to faster progress. Much like their famed Silicon Valley counterparts, emerging market accelerators aim to boost startups’ potential for raising growth capital. This research shows that the effects of acceleration are remarkably similar for entrepreneurs across countries and even continents. Read more>>

The new age of ICOs is here, and it’s not based on Ethereum

ICOs are said to be the new way to raise money. We’ve seen companies raising $100 million, $156 million, $185 million and even $232 million by selling tokens that will be used in the protocol that these companies have promised to build using this money. Against the money raised, the tokens they gave were created and sold on the Ethereum blockchain — meaning that all the trade that took place happened on the Ethereum blockchain and the tokens created are tracked on the Ethereum blockchain. But that is changing. Read more>>

5 Cheap And Easy Ways to Prototype Your New Startup Idea

Many entrepreneurs I work with have previously put off launching their idea, product, or service because it’s “not ready yet.” They feel their product is not perfect. And guess what: it never will be. That’s why it’s important to prototype and test along the way so you are constantly getting feedback and iterating. Eric Ries’ concept of a Minimal Viable Product (MVP) as a prototype: building the fastest, cheapest, and easiest way to test your idea. After determining your why and using empathy to deeply and holistically understand your target customers, you should build a MVP to receive feedback if you’re moving in the right direction, iterate, and build a product that will be highly desirable upon launch since it’s already been tested out. Here are five easy models for building your prototype. Read more>>

The Space Tech Market Map: 57 Startups Charting The Final Frontier

Space tech is breaking barriers.With rocket and satellite development costs falling, a regulatory embrace of private spaceflight (“new space”), and better remote sensing and data analytics capabilities, funding to space tech companies has rocketed from almost nothing in 2012, to approximately $4B in combined funding over the past two years. Space tech includes startups involved in the construction and launch of satellites or rocketry into outer space, as well as ancillary companies working to aggregate and analyze satellite data. NASA’s embrace of private spaceflight has paved the way for private sector investments, and funding to “new space” companies has rocketed as a result. Read more>>

TOYOTA AND A BOY WONDER TEAM UP ON SELF-DRIVING CARS

Luminar, a small company dedicated to a far corner of the nascent autonomous vehicle industry based in Orlando, and its 22-year-old founder, Austin Russell, created a new lidar system that Toyota, a major carmaker with rapidly expanding self-driving car ambitions, says it plans to adopt for use in its vehicles. Toyota is throwing its weight behind the startup, announcing today that its latest AV, the inspirationally named Platform 2.1, will use Luminar’s lidar to see the world. Read more>>

Musk Wants to Build a Rocket That Will Get You Anywhere on Earth in an Hour

Entrepreneur Elon Musk, who has long dreamed of creating a human colony on Mars, is planning to build a new rocket ship code named “BFR” capable of traveling anywhere on Earth in under an hour. If the concept becomes reality, Musk said a journey from New York to Shanghai can be done in about 30 minutes. The surprise announcement means that his Space Exploration Technologies Corp., which has already disrupted the aerospace industry with reusable launches, plans to ferry humans not just to distant planets but across this one as well, setting up a potentially competitive challenge to the commercial airline industry. Read more>>