Many entrepreneurs I work with have previously put off launching their idea, product, or service because it’s “not ready yet.” They feel their product is not perfect. And guess what: it never will be. That’s why it’s important to prototype and test along the way so you are constantly getting feedback and iterating. Eric Ries’ concept of a Minimal Viable Product (MVP) as a prototype: building the fastest, cheapest, and easiest way to test your idea. After determining your why and using empathy to deeply and holistically understand your target customers, you should build a MVP to receive feedback if you’re moving in the right direction, iterate, and build a product that will be highly desirable upon launch since it’s already been tested out. Here are five easy models for building your prototype. Read more>>