Miscalculations From Facebook, Dentsu Could Force Ad Industry Change

The need for greater transparency and accountability hit the advertising industry after Facebook confessed that it miscalculated how long site visitors watch video ads and Dentsu admitted to overcharging clients for digital media services by placing fewer ads than promised. Audits of ad buys will become the norm as more agencies and brands rely on technology to serve ads to potential and existing buyers. Read More>>

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