How the rise of self-driving cars could transform the ad industry

Ford forecasts that in just five years we’ll be seeing self-driving cars on roads across the UK and USA. Others go for more punchy predictions, saying that by 2020 there will be ten million self-driving cars on roads. Global auto and tech giants such as Google, Uber, Ford and Volkswagen are gearing up for a battle for drivers, passenger attention and marketing revenue. This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ads and generating substantial new revenue streams for mobile app brands. Read More>>

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