There has been much talk of late about the end of easy venture capital and what will happen to startup economics when everyone is forced to spend more wisely. Spending wisely should always be an objective regardless of the economic conditions. But this is especially true for marketers who control a large share of the budget at many companies and who are the most at risk for wasting money. These lesson are based on the experience of the author as CMO of an online shopping destination. Read More>>